Trending Beauty Products Happening Now

At Viva La Chic, we celebrate modern women who express themselves through beauty and fashion. Explore our curated collections for the latest trends and timeless essentials that empower you to shine every day.

The current makeup scene is defined by an interplay of perfected skin and dramatic color statements, drawing heavily on 90's and Y2K inspiration.

For Skin and Face, the ultra-dewy "glazed" look is evolving into Satin or Soft-Focus Skin. This finish offers a smooth, airbrushed effect that looks refined and healthy without being overly shiny or completely matte. Many are embracing a Minimalist Base, opting for lighter coverage like skin tints to allow natural skin texture to show through. Bold Blush is a key feature, with vibrant colors like bright pink and berry shades applied prominently on the cheekbones for a fresh, youthful glow.

In Eye Makeup, the trend is shifting towards Maximalist Eyes. This includes experimental looks like Graphic and Colorful Liner in electric blue or denim tones. The resurgence of '90s grunge brings back Smoky Eyes and Fully Rimmed Liner for a defined, edgy look. Reflecting a Y2K influence, Icy and Shimmery Shadows (especially silvers and pastels) are popular for a frosted or iridescent effect. For a playful touch, Colored Mascara in shades like blue or purple is trending.

For the Lips, there are two main directions. For drama, the focus is on Dark and Vampy Lips, with rich colors like black cherry, oxblood, and deep plums being favorites for a bold, elegant statement. On the softer side, the Blurred Lip technique is popular, creating a soft, diffused edge that looks like a velvety stain. Finally, the '90s Lip Combo is back, featuring a slightly darker liner paired with a lighter lipstick or a frosty gloss.